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Plant Seeds

Posted in Business on March 31, 2022

I wanted to share with you the simplest tactic in my marketing strategy that I've been rolling with lately.

Lately, even when I'm busy, I plant seeds. It sounds ridiculously simple and it really is. Here's what I've been doing.

  1. I share my work when it's done
  2. I share screenshots of things I'm in the middle of but excited about
  3. I talk about the work I'm doing and the challenges I'm solving
  4. I share articles about things related to the work that I do
  5. I show up to events
  6. I introduce myself to people and mention my company name

I really like the ephemeral style of marketing. Even (or especially) if you have a great website that already markets what you do, it's good to continually be out there and showing that you're creating solutions every week. If it doesn't immediately result in getting a new lead now, I'm still confident it will eventually show up somewhere down the line. And sometimes it's not even about targeting a specific lead - it's just about getting the brand out there so people know and maybe they'll refer to someone they know.

I think a lot of people (including myself) have thought that it's better to show nothing than to present yourself or your company as "imperfect". But I think that's the quick death of marketing is to not appear open at all. And even if you're busy, or your business is in need of a drastic change, it's a good idea to just get the word out there now because you never know what will come of it.

If you want something to grow, start planting seeds now.

Wolf X Machina is probably mostly known for UI Design and Development, but we also create custom software and apps. Intrigued? Email us at We'd love to hear about your project!

Aaron Lopez

Aaron Lopez

Founder & Lead Developer at Wolf X Machina

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Wolf X Machina is a team of developers and designers located in Victoria, BC and Saskatoon, SK. We've completed projects for very recognizable brands and our work is used by hundreds of thousands of people around the world.