Plant Seeds

Lately, even when I'm busy, I plant seeds. It sounds ridiculously simple and it really is. Here's what I've been doing.

1. I share my work when it's done
2. I share screenshots of things I'm in the middle of but excited about
3. I talk about the work I'm doing and the challenges I'm solving
4. I share articles about things related to the work that I do
5. I show up to events
6. I introduce myself to people and mention my company name

I really like the ephemeral style of marketing. Even (or especially) if you have a great website that already markets what you do, it's good to continually be out there and showing that you're creating solutions every week. If it doesn't immediately result in getting a new lead now, I'm still confident it will eventually show up somewhere down the line. And sometimes it's not even about targeting a specific lead - it's just about getting the brand out there so people know and maybe they'll refer to someone they know.

I think a lot of people (including myself) have thought that it's better to show nothing than to present yourself or your company as "imperfect". But I think that's the quick death of marketing is to not appear open at all. And even if you're busy, or your business is in need of a drastic change, it's a good idea to just get the word out there now because you never know what will come of it.

If you want something to grow, start planting seeds now.